CRAFTSY AFFAIRS

ONLINE AUDIT

A comprehensive digital audit and strategy for an artisan craft business, focusing on optimizing their online presence and enhancing customer experience through strategic recommendations.

PROJECT OVERVIEW

Craftsy Affairs needed a thorough evaluation of their digital presence to identify opportunities for improvement and growth. Our comprehensive audit covered user experience, brand consistency, technical performance, and market positioning to provide actionable insights for their online business.

The audit revealed key areas for optimization, including user journey improvements, brand strengthening opportunities, and technical enhancements that would significantly impact their conversion rates and customer satisfaction.

APPROACH

Comprehensive digital audit
User experience analysis
Competitive research

DELIVERABLES

Audit report
Strategic recommendations
Implementation roadmap

IMPACT

25 key insights identified
60% UX improvement potential
Strategic growth plan

BRAND ANALYSIS

COLOR ANALYSIS

TYPOGRAPHY

Inter — Primary Typeface
Craft-focused, approachable

KEY FINDINGS

BRAND AUDIT
Identity Analysis
TECHNICAL AUDIT
Performance Review

AUDIT METHODOLOGY

OUR APPROACH

Our comprehensive audit methodology combines quantitative analysis with qualitative insights to provide a complete picture of the digital landscape. We evaluate every touchpoint from brand perception to technical performance.

01 DISCOVERY & ANALYSIS
02 UX EVALUATION
03 TECHNICAL REVIEW
04 STRATEGIC RECOMMENDATIONS
AUDIT PROCESS
Methodology Overview

CLIENT FEEDBACK

"The audit provided incredible insights we never would have discovered on our own. The recommendations were practical and immediately actionable."
Craftsy Affairs Founder
"Konverra's thorough analysis helped us understand exactly where to focus our efforts for maximum impact. The roadmap was invaluable."
Craftsy Affairs Marketing Lead

AUDIT INSIGHTS

25
KEY INSIGHTS
60%
UX IMPROVEMENT POTENTIAL
12
RECOMMENDATIONS
3
WEEK TIMELINE

STRATEGIC RECOMMENDATIONS

UX IMPROVEMENTS

NAVIGATION REDESIGN
CHECKOUT OPTIMIZATION
MOBILE EXPERIENCE

TECHNICAL ENHANCEMENTS

PERFORMANCE OPTIMIZATION
SEO IMPROVEMENTS
ACCESSIBILITY UPGRADES